“% change vs. previous period” numbers are ubiquitous on dashboards and they look useful, but they don't actually tell users anything!

Don't believe me? Check out my latest video (8 min.), which I recorded during a recent workshop for the lovely folks at Funnel, makers of great marketing dashboard software.

BTW…

Want the same training that Funnel received? There are still a few spots left in my Feb. 4-7 Practical Charts + Practical Dashboards live online workshop. Info/registration: https://www.practicalreporting.com/feb-2025-workshop